Foursquare has a purpose!

The benefits of checking in and becoming "mayor" are really starting to gather momentum now, check out just a few offers near where I last checked in (at the Wharf)-

Lulu and Lush
10% discount to every Foursquare visitor!

Domino's Pizza
Every Wednesday the Mayor of each store receives a free small pizza.

Blue Inc Clothing (London, SE13 7EP)
We'll select one mayor from all our stores every month to win a free t-shirt.

Rosa's Spitalfields (Shoreditch, Greater London)
Free tea every visit

All Star Lanes (London, Greater London)
Check in to be in with a chance of winning an exclusive pair of tickets to Studio East Dining's rooftop Pop Up Restaurant! Good Luck. All Star Lanes

RAAK (London, UK)
New client? We'll give you a 10% discount on your web or digital marketing projects if you find us through Foursquare.

Wetherspoon
The mayor will enjoy 20% off their food order (excluding drinks). Simply show this screen (which states you are the mayor) to a member of our staff when paying to redeem the offer!

Bean About Town (london, uk)
Check in 10 times and a free coffee of your choice is Free!

LivingWell Docklands (London, UK)
Show that you're the Mayor of Carrabba's and enjoy a complimentary dessert with the purchase of an entrée. Grazie!

- and it's really working too, earlier on in the year McDonalds spent $1000 with Foursquare for a one day campaign and saw foot traffic to McDonalds stores increase by **33%** and Domino’s Pizza has attributed its recent *29%* surge in pre-tax profits to its partnership with Foursquare (mmmm, no mistaking the power of free pizza)...! ;)

So well done Foursquare, turning something a bit geeky and fringe into something with real tangible benefits for both participants and partners! :)

Your Lord and Master...Fink... ;)

Damn, just lost One Canada Square again!